March 27, 2025 - Group Daenens acquires comma, brand strategists, a strong strategic partner. Comma will continue to operate as an independent entity, retaining its name and vision.

The acquisition fits in with Group Daenens' growth strategy, which focuses on sustainable growth by investing in companies with proven expertise in service provision and a clear focus on strengthening people and organizations.

According to Nico Daenens, CEO of Group Daenens:

“At Group Daenens, everything revolves around one central philosophy: empowering people. We want to help people and companies grow in their own strength. With comma, we are bringing in an agency that has proven for more than twenty years how strong brands make a difference. We firmly believe in their vision and are giving them the space to continue to evolve autonomously, with the strength of our group behind them.”

For comma, the move is a logical one, says co-founder Greetje Demuelenaere:

“We will continue to do what we believe in: helping brands grow with a clear strategy. Only now we will do so with extra clout and support.”

Find out more about Comma